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Sometimes, the difference between a fintech website with a high conversion rate and one with a low conversion rate is in the UI/UX. A good web developer understands this, and if you are a part of a Maryland fintech startup, it’s best to know what to look for locally when you want to launch an effective website. In this article, we’re going to cover how a great web developer from Maryland will help you build a successful fintech website.
- Implementing flow
There is no doubt that financial services can be complex, and depending on your target market, there are different ways to tailor your presentation to appeal to your audience. A Maryland web developer specializing in the fintech sector will understand this and try to set up your website’s flow to optimally guide the user through the massive amounts of information regarding your service. This is why it’s essential to find Maryland web developers with fintech web design and UX experience. They will help you hook, onboard, and convert users with minimal to moderate knowledge of financial services.
- Picking the right colors
This might seem like an insignificant detail in the grand scheme of things, but studies show otherwise. 60% of users decide whether they like a message or product based on its color scheme alone. We are after all visual creatures, and the color scheme is pretty much the subtext of your website. A top Maryland web developer understands this and uses it to your advantage. The company will have experienced web designers as part of their development team, who can create an appealing color scheme that hooks users from the second your webpage is loaded.
- Adapting the website for different devices
Any Maryland web developer can implement a responsive layout that can be viewed on both mobile and desktop devices. However, if you plan to launch a fintech website, you will need to work with a top web developer. That’s because you will have to display complex data reports on several different devices. Formatting these reports properly, in a way that is appealing to users, is no easy task. This is why it’s important to work with Maryland developers who have experience with fintech websites and have the expertise needed to implement the proper responsive design.
