Are your customers and followers impressed with your company’s website? Does your online presence produce the type of results you were hoping for when you built your website? Does your business even have a website?

A website can do so much for your business, but they’re only effective when you have the best web developer by your side, bringing everything to life. They also play a major role in maintaining your website long-term; that way, your customers don’t encounter any bugs or errors. 

Whether you have a website already or are looking to finally introduce your customers to one, CodeBright is ready to exceed your expectations and bring a great deal of success to your website. We stand with you every step of the way and answer any questions you might have throughout the process. 

So, why do businesses need a website today? 

A website acts as a company’s online headquarters. It’s one of the first things a customer looks at when learning more about a company and it opens the door to a wide range of organic traffic coming free of charge. It’s a no-brainer for any small, medium, or large business. 

Let’s take a look at some of the most prominent reasons a business needs a website today:

• Customers don’t trust a business without a website. It’s viewed as a necessity and is expected when interacting with customers online. 
• Websites are an easy way of telling your brand’s story and showing customers more of the behind-the-scenes that goes on with your company. 
• Since all your competitors have websites, you can create one that’s superior to all the others. You’ll quickly emerge as a leader in your industry. 
• Opportunities are endless when building a website. They help you automate a wide range of tasks and help streamline the buyer’s journey online. 
• The moment you build a website, you start building a rapport with Google — one of the most prominent marketing avenues for companies worldwide. 
• Websites are easy to update and don’t cost a lot when maintaining it long-term. With that said, the return on investment far outweighs these costs. 

When you build a website for your business, you mark your online territory and begin the process of enhancing your online presence for years to come. The question isn’t so much what a website does for your business, but rather what you need it to do — trust us, it can do it!

Should you hire a web developer or use a website builder?

Technology is incredible and it continues improving every single year. Today, there’s an abundance of drag-and-drop, easy-to-use website builders that bring your website to life with little-to-no effort. It leads most business owners to ask the million dollar question, “Do I even need a web developer?” 

The short answer is yes, but we understand why we might come off as a little biased. Don’t worry, we can explain ourselves and defend our answer well. 

As easy as a website builder makes building a website, it doesn’t provide the level of personalization and customization needed (or expected) when interacting with customers. And while they do feature drag-and-drop build modes, it still takes a long time to build an effective website. Most business owners don’t have the time to devote to something like that. 

In addition to that, website builders don’t provide the level of expertise and knowledge needed when getting the most out of your website. There are a lot of features and components that make your website unique and powerful, but they generally require a web developer to set up.

Website builders are great for those on a budget, but they don’t produce the same results and don’t have the same quality. Trust us, your customers notice the difference and it 100% impacts their decisions when interacting with your business. 

Is there a difference between web developer and web designer?

Deciding between a web developer and website builder is just one of the many decisions you make when enhancing your online presence. You also must know the difference between a web developer and web designer because they both provide completely unique services. 

On one hand, a web designer specializes in designing a website. They concern themselves with the website’s visuals and layout. You can think of them as an architect because they focus on the overall style of the project, but don’t actually do any of the building. 

A website developer, on the other hand, specializes in the actual building of the website. They’re essentially the contractor and framers that bring the architect’s idea to life. It’s the most exciting part of the process because you get to see your vision created bit by bit each day.

When working with a website designer, you get a feel for what the website will eventually look like. When working with a web developer, you get to experience the website first-hand — and your customers do too! 

In a perfect world, business owners team up with a web developer that doubles as a web designer or a web development team that has both developers and designers on-board. That’s not to say you need both when building a website, but it certainly helps with the overall vision.

Do you need a front-end, back-end, or full-stack developer?

The final question many business owners have when looking for the best web developer is whether they need a front-end, back-end, or full-stack developer. These are terms that often appear when searching for a web developer and only add to the confusion. 

Let’s take a closer look at the differences between each one so we can determine which one is best for you:

1. Front-End Developer – the front-end of a website is what the user interacts with and sees when visiting the website. A front-end developer is responsible for maintaining the user-facing code and design of the website. 
2. Back-End Developer – the back-end of a website is what the user doesn’t see. It’s where the developer does a majority of their work. In most cases, the back-end developer is working in the server, application, or database. 
3. Full-Stack Developer – a full-stack developer is simply a combination of a front-end and back-end developer. They specialize in both and are much more desirable to a business owner looking to build a website. 

It doesn’t matter what industry you’re in, what type of customers you’re trying to reach, or what type of features you need in your website, finding a quality web developer is extremely important to the success of your project. Diligence in this area goes a long way in securing an effective online presence. 

At CodeBright, we take pride in helping other companies improve their online presence and reach a wider audience daily. We’re a team of passionate web developers and web designers that treat your project as if it’s our own. It’s what makes us the best web developer for you and your customers. 

Contact us today to learn more about our services, our process, and our core values that we stand by every single day. We can’t wait to hear the scope of your project and provide free quotes whenever requested. You’re just one call away from a new-and-improved website!