We Can
Help You:

What is SaaS Marketing?

SaaS (Software-as-a-Service) marketing is the marketing of SaaS to acquire users and increase revenue for the company.

SaaS marketing covers the accepted general principles of marketing that were established long before the Internet age brought us digital marketing. Fundamentally, these include an integrated approach working across multiple channels.

Core channels of SaaS Marketing

The essential channels for SaaS marketing are SEO, email marketing, social media marketing, Search Engine Marketing (PPC & SEO). In addition, more conventional items in the communications mix such as brand, and PR can also be added to the more standard digital marketing channels.

Content, outbound, and inbound

There is a need to organize inbound marketing through the creation of targeted content and outbound marketing activity to run integrated campaigns across channels. The basis for SaaS marketing is original content that can help you attract new users, spread the word, and create engagement with prospective and existing customers.

Offer a free trial

Before making a big commitment, any customer wants to know that it is worth it. When you allow your potential customers to test out the product directly for several weeks, and see how the product helps them, you allow your customers to find out if the product meets all of their needs and if it is worth the subscription fee. What sets free trials apart from other marketing methods is that the customer can access all of the features. Some restrictions may apply however, such as restricting the number of users that are allowed to use the service. This option works best if you target a niche market that addresses very specific problems. The key issue here is to make sure that the free trials do not consume too many resources, to the point where they start to bite into your bottom line.

Offer a freemium version

The freemium model allows a potential customer to use the product for an unlimited period of time, for free. Customers will be able to test your service at little to no cost and find out if it works for them. This model is meant to open up a very large market for you, with the expectation that the vast majority of people will never actually subscribe. However, the percentage that do are long term, high value customers that cover your costs and help you turn a profit. On top of that, the paid version can offer extra benefits for your customers in order to further incentivize subscriptions. You can also tap into other revenue streams, and we often see this with apps, where you use advertising within the service.

Offer a demo

In certain situations, demos can work really well, especially if you have a more high-ticket service which requires a great deal of interaction and involvement in order to convert a user. These demos can be in a variety of formats, including Facebook Live, one-on-one videos, or webinars.

Need help with your SaaS Marketing?

We’ve been developing and growing SaaS businesses in the US since 2015. We work to support growth through new acquisition, increasing leads, generating more website traffic, and raising industry awareness. If you need help with SaaS Marketing – contact CodeBright today and we will help you with your challenges.