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Developing an app or website can be a difficult process, but starting your journey with a minimum viable product — also known as an MVP — can make this process much easier and more efficient.
You’re probably asking yourself what a minimum viable product is. While it carries an aggressive name, it’s an extremely easy concept that can bring a wide variety of benefits to your vision.
An MVP isn’t the most valuable player in your company, but it will certainly act as one. The whole concept behind it is to build an unfinished product, release it, and make updates as you go to improve the user experience.
This might sound weird to most people — after all, why would you want to release an unfinished product? Although that goes against a lot of rules in business, it can be a positive thing for your mobile app or website.
There’s a reason Uber, Facebook, DropBox, and other top apps have adopted this model of development.
The minimum viable product will include very basic features to outline the core function of the app or website, allowing users to begin visiting your creation. As more people experience your project, they’ll leave critical feedback for you — which you’ll then use to improve the project with a series of updates.
Now that might all sound well, but what good will it do for your business and why is this the perfect route for any startup to take? Let’s investigate.
Saving you both time and money.
One of the most significant benefits when choosing a minimum viable product is the time and money you’ll save throughout the process. Many startups will make the mistake of spending countless hours completing a finished product, just to have the users find countless issues with what you created.
An MVP will give you the opportunity to release a basic app to your users swiftly, packed with the features that matter most to you. When you start receiving feedback, you’ll begin adding all the features that matter most to your visitors.
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Getting a functional product in front of investors and stakeholders.
Many startups — and even small businesses that have been around for a while — rely on the financial support from investors and stakeholders to keep their project running. There’s no better way to get these people behind you than giving them a taste of what you have in store.
An MVP will do just that, while also giving them valuable data and feedback to show how well your product is being perceived. When they see a functioning product that’s already building a demand in the market, it’ll be a no-brainer for investors and stakeholders to get involved.
Ongoing testing and quality assurance to verify your market.
When building an app or website traditionally, it will normally be a three-step process of strategy, development, and quality assurance before being released to the public. This means you’ll likely spend large amounts of your budget adding features that your visitors ultimately deem useless.
Even worse, you won’t find out until the very end, causing you to backtrack and delay the release of your project. Verifying your market during the development stage saves you from this unnecessary battle with those utilizing your app.
Growing interest in your product during development.
One of the toughest things when releasing an app or website is promoting it to the public and gathering interest in your masterpiece. With an MVP, you can start to accumulate that interest from the very beginning, giving you a loyal and invested audience by the time you release an end product.
With so many benefits, it’s no wonder minimum viable products continue to be the preference for startups and small businesses looking to increase their presence and user experience.
If you’re looking to take your idea to the next level with an MVP, contact us today to receive a quote on your project. We’ll help you manage and initiate the necessary steps to get your MVP in the hands of users and investors as soon as possible.
Together, we’ll create something astounding to maximize your exposure and represent your vision perfectly.
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