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Websites have been the backbone of every business for the past few decades, but those days are behind us. Times are constantly changing and it’s critical for your business to change with it.
While having a website is still a “must-have” for any business, mobile apps continue to gain popularity and preference among consumers. A mobile app can add a lot to your current business strategy including your marketing, brand awareness, and user engagement.
The mobile community is constantly growing and it doesn’t look like it’ll be stopping anytime soon. The moment to build a mobile app for your business has never been more clear than right now.
There are over 100 billion apps downloaded every year in the App Store and Google Play. Users continue to spend more and more time on their mobile phone every year — an opportunity you can’t pass up. Most studies suggest that mobile apps will do a much better job at driving conversions compared to a website.
They often say websites will bring the users, apps will bring the conversions — and it’s been working out well for businesses that give it a go.
So, why does your business need a mobile app?
We’ve put together the top-five benefits you’ll receive with a mobile app and how you can use them to your advantage. If you haven’t gone mobile by now, you’ll definitely want to by the time you finish reading this.
1. You Need to Find the Right Customers
There are over 3 billion smartphone users in the world and that number is expected to reach 4 billion by 2022. If you have an online business that works with companies and people all around the globe, a mobile app will give them easy access to what you have to offer.
Likewise, mobile apps can be equipped with geo-targeting. If your company largely or exclusively serves local customers and clients, you can still benefit from a mobile app. Geo-targeting will match you with like-minded prospects ready to purchase.
No matter who you’re trying to target, a mobile app can help connect you with the right customers.
2. You Need to Make Your Customers Happy
Happy customers like to spend money, while unhappy customers may never show their faces again. Accessibility and convenience are extremely critical in today’s digital world. Without a mobile app, you’re taking that away from the consumer.
You can integrate your loyalty program, display general info about your business, a place where customers can leave reviews, a fast and easy customer support center, and seamless integration with social media.
Bringing all these things together will give them everything they need right at the tip of their fingertips.
3. You Need to Retain Customer Loyalty
Once you have a happy customer, it’s time to turn them into a loyal customer. Integrating with your loyalty rewards program is a great way to start with this, but there’s so much you can do to retain loyalty in your customers.
If you want to keep your customers engaged with your mobile app, you must take advantage of promotional offers and push notifications to remind them you’re always there — just waiting to be opened.
A loyal customer base gives your company a future, which is the most important aspect of them all.
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4. You Need to Communicate With Your Customers
They say communication is vital to a relationship. Well, you and your customers share a relationship that needs to thrive on communication. Offering a customer service option with a fast response rate, easy newsletter integration, and push notifications help you stay connected with the customer at all times.
They need to be aware of what cool things your company’s been up to. They want to know about new updates to the app, company news, new product launches, promotions, and new services that will be available.
A mobile app will create that bridge between you and the customer, making them feel welcome.
5. You Need to Separate Your Company From the Pack
You likely aren’t the only company in your industry and there is likely competition that you are always trying to get a leg up on. A mobile app is your opportunity to shine and establish yourself as a leader in your industry.
If your competition hasn’t built one themselves yet, it will automatically give you a head start. Likewise, you can still separate yourself if your competition has already built one. You just need to find a way to make yours better, more unique, and more useful than the others.
Building a mobile app for your business is more than simply entering the mobile community. It’s what you do for your customers. It’s what you do for your company’s future. And it’s what brings your business to life in a digital world.
If a mobile app is what you’re after, we want to bring your vision to life. Contact us today to start going over your mobile app idea and how we can make it possible.
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